Southwest Annual Report

For this project, I designed a digital Annual Report for Southwest Airlines, focusing on their corporate performance, key achievements, and future outlook. The report featured 24-32 pages, including a front and back cover, CEO’s letter, performance highlights, financial statements, and a forward-looking section. I combined text with images and data visualizations to create an engaging and informative design, ensuring a balance between aesthetics and readability. I adhered to Southwest Airlines' branding, incorporating their color palette, typography, and imagery. The project honed my skills in data visualization, corporate communication, and layout design while emphasizing the importance of clarity and professionalism in presenting financial and corporate information.